Spotting Potential Beyond the Resume
The go-kart track story that changed how a team was built — and what it proves about talent hiding in plain sight.
Coming June 2, 2026 · Amazon KDP
The Leadership
Playbook for
Small Business Growth
Big Ideas+Big Personalities=Big Results
A no-nonsense playbook for operators, managers, and entrepreneurs who are done settling for mediocre teams — built around the proven E.A.D. Formula.
June 2, 2026
The Core Framework
THE E.A.D. FORMULA
Every hire. Every performance review. Every decision. Three elements that tell you exactly who is worth betting on.
Effort
Do they show up with everything they've got — even when no one's watching? Effort is the one thing you can't teach.
Ability
Do they have the raw skill to do the job — or the capacity to develop it fast? Ability is the ceiling, and it can be raised.
Desire
Do they actually want this — the mission, the role, the growth? Without desire, effort and ability go nowhere.
EFFORT + ABILITY + DESIRE = A TEAM THAT WINS
About the Author
BUILT FROM
THE FLOOR UP
This book didn't start in a boardroom. It started on a line worker's shift — where a GM and multi-unit manager saw something in her that she hadn't yet seen in herself.
That moment changed everything. Now, as a multi-unit operations professional, founder of Big Ideas Branding, and creative director across multiple ventures, her mission is the same: develop people before you develop strategies.
Every framework in Play Bigger was forged in the field — from go-kart tracks to boardrooms. This is real leadership from real situations.
11Chapters
6+Frameworks
1Mission
Inside the Book
WHAT YOU'LL LEARN
Every chapter is anchored in a real story before moving to the frameworks that will change how you lead.
Interviewing for Values and Culture Fit
What happens when you hire credentials over character — and how to never make that mistake again.
Creating Growth Plans for High-Potential People
The no-bench perfect storm and the 30/60/90 Leadership Track that gets your best people moving.
Aligning Motivation with the Mission
The Fuel Match Framework — understanding what drives each person and pointing that energy at something that matters.
Delivering Feedback That Fuels Performance
The 3C Framework, the Promise Conversation, and how to have the hard conversations before they become expensive ones.
Running Meetings That Actually Move the Needle
Five named disruptors that derail your meetings — and the shift huddle system that replaces them.
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